productPoor Product-Market FitNotable

Segway PT.

Segway Inc. · Dean Kamen · Transportation

A self-balancing personal transporter unveiled as a city-redesigning invention, retired as a tourist vehicle.

Segway PT
Dec 200118 yrs 7 moJul 2020
LaunchShutdown

$0

raised

18 yrs 7 mo

20012020

Poor Product-Market Fit

Built for a demand that never showed up

Cities were not redesigned.

TLDR

The Segway PT was introduced in December 2001 after a build-up in which investors and press were told it would change the way cities were built. The engineering delivered: self-balancing, intuitive, genuinely novel.

The market did not. At roughly $5,000, banned from many sidewalks and unwelcome in traffic, it had no clear place to be ridden. Sales landed in the low tens of thousands against projections in the hundreds of thousands per year, and the vehicle settled into guided tours, warehouses, and police patrols. Production of the original PT ended in July 2020.

It is the standard example of a solved engineering problem attached to an unasked question.

hardware2000smobility