10 entries filed. Sort them by how they went, or by how much they took with them.
10 entries
Quibi Holdings · 2020–2020 · 8 mo
A short-form mobile streaming service that raised $1.75 billion and lasted barely six months.
Segway Inc. · 2001–2020 · 18 yrs 7 mo
A self-balancing personal transporter unveiled as a city-redesigning invention, retired as a tourist vehicle.
Google · 2011–2019 · 7 yrs 10 mo
Google's social network, mandated across the company's products and abandoned eight years later.
Microsoft · 2010–2017 · 6 yrs 11 mo
A well-reviewed mobile OS that arrived after the app ecosystem had already chosen sides.
Juicero Inc. · 2016–2017 · 1 yr 6 mo
A $400 wifi-connected juice press, undone by a video of two hands doing the same job.
PepsiCo · 2017–2017 · 1 day
A protest-themed soda ad pulled within roughly 24 hours of release.
Twitter · 2013–2017 · 4 yrs
The six-second video app that shaped a decade of internet culture and never found a business.
Theranos · 2013–2016 · 3 yrs 1 mo
A blood-testing device that promised hundreds of results from a fingerprick and could not deliver them.
Google · 2005–2013 · 7 yrs 9 mo
The RSS reader a generation of the web ran on, closed while still beloved and still used.
The Coca-Cola Company · 1985–1985 · 3 mo
A reformulated Coca-Cola that beat the original in blind taste tests and lost to it everywhere else.
